Portfolio 5 languages · EN / IT / DE / SP / PT

Crafting stories
that cross borders.

Raffaella Ronzi

Multilingual Digital Marketing & Communications Manager driving impactful storytelling and strategic digital engagement across content, SEO, social media, PR, email and lifecycle marketing, brand positioning, events, CRO, product marketing and data-driven analytics.

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Raffaella Ronzi

A versatile professional with a global perspective, combining broad expertise across digital channels with deep strengths in storytelling and audience engagement across both B2C and B2B environments, from education and non-profit to HR tech and cybersecurity.

5

Languages spoken fluently

100+

Industry keywords ranking in top positions

15K+

Global email subscribers engaged

10x

LinkedIn audience growth in 3 years

01

Content Strategy, SEO & Storytelling

  • Developed a data-driven content strategy using competitive analysis, SEO tools, trends and keyword gaps, contributing to 85% YoY organic traffic growth.
  • Built and managed the content workflow for a team of 6 expert writers, providing topics, competitive insights and target keywords.
  • Published weekly blog content and optimized on-page and off-page SEO, achieving top-3 rankings for 100+ industry keywords.
  • Created funnel-based content across formats including video scripts, whitepapers, sales briefs, brochures and customer stories, often localized into German and Italian.
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02

Email & Lifecycle Marketing

  • Reconstructed the marketing funnel and refined lead scoring to better align content, messaging and audience segmentation across the customer journey.
  • Developed targeted email campaigns, newsletters and marketing automations to nurture leads across different funnel stages, supporting awareness, consideration, conversion and retention.
  • Managed a global base of 15,000+ subscribers, delivering personalized, content-driven communications and maintaining a 30% open rate.
  • Achieved open and click-through rates 20% above industry benchmarks and developed newsletter strategies across four languages, while optimizing email flows and landing pages for engagement and conversion.
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03

PR & Thought Leadership

  • Developed thought-leadership strategies through op-eds, guest articles and expert-led content to strengthen brand authority.
  • Generated 100+ backlinks per semester from the US market through targeted PR and content outreach.
  • Secured media coverage in outlets including Forbes, Infopoint Security, Solutions Review, ISACA, ERPNews, Cyberdefence and KBI Media.
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04

Product Marketing

  • Supported product marketing for SAP security products, developing product communications, demos, customer stories, technical video scripts and sales enablement assets across the customer journey.
  • Collaborated with product and knowledge teams to create and publish 100+ country guides for the WorkMotion website, translating complex topics into accessible content.
  • Coordinated partner announcements and co-marketing assets, supporting product visibility and cross-company communications.
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05

Social Media & Community

  • Led multi-channel social media strategy and editorial planning, increasing audience engagement by up to 50% through polls, carousels, video and other interactive formats.
  • Grew one company's LinkedIn following 10x in three years (1k → 10k), while increasing another from 10k to 50k.
  • Generated over 260,000 organic LinkedIn impressions in one year and launched a LinkedIn newsletter from 0 to 4,500+ subscribers.
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06

Brand & Employer Branding

  • Developed a storytelling strategy built around employee testimonials, customer success stories and authentic brand narratives.
  • Ideated and directed video interviews with customers, partners and team members, working with professional videographers.
  • Created employer-brand content for LinkedIn and the company website, including job posts and employee-focused communications.
  • Supported company and customer events in Rotterdam as part of broader brand and community engagement initiatives.
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07

Analytics, CRO & Digital Performance

  • Continuously optimized web pages and conversion paths to improve engagement and conversion.
  • Managed LinkedIn, Google and Meta Ads, using A/B testing to refine visuals, messaging and campaign performance.
  • Built monthly performance reports using Google Analytics and SEMrush, tracking SEO, social and paid media metrics.
  • Completed 30+ hours of performance marketing training, developed internal resources and identified three new potential lead sources.
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08

Web, CMS, Design & Technical SEO

  • Worked across WordPress, Elementor and Webflow, managing website content, structure and visual presentation.
  • Resolved site-wide technical SEO issues, improving Core Web Vitals by 20% and strengthening organic visibility.
  • Optimized content hierarchies, meta tags and internal linking to improve usability and search performance.
  • Relaunched and rebranded a company website end to end, from content structure to visual implementation.
  • Created brand guidelines and digital assets, including email signatures, LinkedIn banners and social visuals.
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09

Event Marketing & Execution

  • Supported 30+ offline events across Europe, the US and APAC, covering event communications, presentations, booth materials and attendee experience.
  • Hosted 10+ online events annually via GoToWebinar, reaching up to 1,000 registrations and 70% live attendance, with partners and stakeholders including Accenture and SAP.
  • Organized and hosted "Employer of the Future" in Berlin for 200+ attendees.
  • Created event landing pages and email campaigns to support registration and audience engagement.
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Recommendations

What it's like working with Raffaella

"Raffaella is one heck of a multi-tasker. From content writing to social media management, from events coordination to community management, she does it all. She's curious, eager to learn, a team player and, most importantly, a kind soul. It was a pleasure working with her — 10/10 would recommend!"

Astha Prakash
Astha Prakash
Content Manager

"Ms. Ronzi consistently performed her tasks autonomously to our fullest satisfaction. She has outstanding, comprehensive specialist knowledge, used extremely effectively even on difficult tasks, and her quick comprehension helped her grasp new situations fast. Her helpful, friendly manner was highly appreciated by supervisors, colleagues and clients alike."

Felix Steffens
Felix Steffens
Co-Founder & COO
Reach out

Let's tell your
story next.

Open to freelance and full-time opportunities, remote or hybrid, in English, Italian, German or Spanish.

raffaellaronzi@gmail.com
+49 151 51529510
+39 334 1174689
LinkedIn
Desk workspace